Digital Marketing Services: Given the current pandemic that has gripped the world with many countries including India declaring lockdown, the market dynamics have shifted drastically. With in-person transactions having reduced to a bare minimum, people have become dependent, now more than ever, on the digital world. This has provided Digital Marketers like me the scope to conduct in-depth analyses and explore new strategies to help our customers make the most of the world wide web. So, though I am quarantined at home, it is my privilege to be still able to help others run their businesses as much as possible, via implementing virtual tips and tricks.
Here are some tasks which I am performing amidst this pandemic:Developing New Social Media Marketing StrategiesWith an increasing number of people spending time indoors due to the Coronavirus crisis, social media has witnessed a surge in visitors. This is a great opportunity for businesses and digital marketers to plan new content strategies to promote products/services on such platforms. In today’s times, people are more likely to view a post or video which they may have otherwise overlooked. If the current trends on social media are observed closely, brands and businesses are found to promote new kinds of engaging content to retain their audience’s attention and promote the company. Helping Businesses Go OnlineThe COVID-19 scare has also driven home an important lesson – the offline market is not a standalone one. Businesses cannot rely on the offline world entirely in order to survive. With digitization currently booming, it is the best time to take your business online (or at least part of it) while still reaching out to your audience. I am helping many customers in this regard, many of whom have altered their operations, timings, and so on in the current scenario. I have enabled them to go online and find ways to grow their brand virtually. Harnessing the large user base of social media platforms and popular search engines like Google is the need of the hour and I am helping people make the most of it. Facilitating PPC Marketing- Digital Marketing ServicesAs more and more people are spending their time browsing through the net and scrolling through social media feed, it is an ideal time to capitalize on PPC campaigns. Visitors are more likely to click on ads. Though PPC Marketing may seem expensive, it is one of the many strategies that can help companies during these tough times. It can help publicize the brand and I am facilitating this process for many. Launching New Products & OffersThis is also a great time to introduce new products in the market, in line with the current scenario. Some examples are COVID-19 test kits, indoor games for kids, and so on. Also, offers and discounts showing people how their favorite brands and businesses care for them is a wise idea. I am assisting many companies to explore these facets and connect with their customers emotionally during this pandemic. In-Depth Competitor AnalysisWith business activity facing a slowdown, I am using this time to conduct an in-depth analysis of my customers’ competitors. This will later help us plan a sharper digital marketing strategy once the lockdown ends and life returns to normal. Personal TakeawayOn a personal level, I have realized the extent to which technology can benefit us if used in the right way. For example, advanced tools and software can be employed to keep us connected to customers and the outer world. They can help businesses to run successfully even amid lockdown and quarantine. Moreover, virtual technology such as FaceTime and Zoom can help conduct classes as well as keep in touch with dear ones, instead of just being used to while away time. Also, I have learned that FOMO (fear of missing out) is more of a myth than a fact. With the pace of the world slowed down and each of us taking each day as it comes, the rush of activity all this while was only a facade. Whatever harm it may have done, the Coronavirus has taught me not just as a Digital Marketer but as a human being to value the essence of life. Social Media Marketing : More than two-thirds of the population are active on social media platforms. An average user spends about two hours logged on these platforms. It invites excellent opportunities for businesses to exhibit their services or promote their business. Social media service comprehend different platforms and attract additional customers, and as a business, you need a platform where your community gathers.
90% of marketers claim that social media platforms generate immense exposure for companies which is the most prominent advantage. Social networks are a substantial approach for every marketing strategy, and the benefit of using social media is excellent that not implementing these techniques would result in neglecting significant marketing opportunities. According to a Digital marketing company India, 96% of marketers are enthusiastically participating in social media marketing to promote their business. Still, out of the 85% are not aware of which tools are best to use. We are there to help and diminish the confusion by interpreting the reasons to choose the social media market for your startups. Increased brand awareness: Small ventures have limitations of budgets, and promoting on social media can be cost-effective to introduce your services or products in the marketplace. Whether you are adding promotional events to Facebook, feeding up creative stories on Instagram, or uploading a pin on Pinterest, all you need is creativity, innovation, determination, and time to it. Social media optimization company India can help you enhance your brand visibility and elevate user experience. It can also help you grab an audience for your business in no time. Increased Traffic: One of the promising advantages of social media marketing is it imports more traffic to websites. As per the survey, nearly 72% of businesses agreeably confirmed that the use of social media platforms boosts their website traffic. Bringing more users would create more awareness, and without saying, it would capture more business too. Engage with your customers: You have developed a plan to satisfy your customers, but you need to know first who they are. You should have detailed information about target audience segmentation and create buyer personas. Once you have information, you can engage and interact with customers who would improve the chances of converting them into a lead. Communication and engagement are crucial keys to win the attention of customers while conveying them your brand message. Social media optimization company India suggests that a positive review for a product or services from a genuinely satisfied customer can bring more business compared to other marketing tools. Improve SEO Results: Social media doesn’t directly impact your search engine rankings. Still, as per experts, more than 58% of markets who have implemented social media techniques for a year or more to grab customer attention, will see improved SEO rankings. Higher rankings would definitely draw out more potential customers and upscale your sales. Updating blogs and sharing relevant content on social media would elevate your position in the search engine that your brand is valid, constant, and genuine. Build Brand Image: The power of social media cannot be underdetermined. Social media can help you build up brand image and develop customer loyalty. Facebook Marketing or Instagram marketing promotes SMEs and startups to exhibit their products in a highly competitive market without investing much. Dedicating a few hours on your page can help you improve visibility and enhance brand awareness. Share attractive images, DIY videos, or tutorials to get an impactful response from customers. A positive review on these platforms would build a strong customer base and attract other customers too. Promotes in Connecting with Other Business: Platforms like LinkedIn, Facebook enable you to connect with professionals of different fields or genres that could be helpful for you. Association with professionals can be beneficial to you in unexpected ways. Time, effort, dedication, and creativity are essential to promote your startup on social media which are worth in all respects. If you have not implemented yet, get started today or consult with professional agencies for it. Digital marketing : Have you ever considered using online media to promote your healthcare business? If you have, then are you gaining the maximum results out of it? Now let us see how you can make the most of digital media to make your healthcare services popular among online users. Let’s take this step by step.
1. The WebsiteDo you often put efforts into improving your website? If not, it’s time you do. Because even though healthcare is a service sector, the website is the online face of your organization. So it’s important to maintain a good image here as well. Take these points to note for making your presence exceptional: Mobile-optimised: Make it mobile optimized, because people are gonna reach you more through these little screens for bookings, appointments, enquiries or for general info. Loading Speed: The website loading speed should be taken into account because if it takes a long time to load, the users may leave your website right away. Valuable content: Make content that people want to see and read (avoid copy-pasting some good content you saw elsewhere, let it be unique and fresh). You can even use your website as a platform for knowledge sharing and gain some trust among the users. Search Engine Optimization (SEO) practices can help your website gain more visibility among your target audience. SSL Certificate: If you’re planning for a payment gateway, don’t forget to get the SSL certificate, especially when you have an online booking system or a pharmacy. 2. Organic VisibilityWhat good is it if you have a website and no one comes to it? For bringing more traffic, you need to put up valid and keyword optimized content. Here comes the importance of SEO (Search Engine Optimization). These efforts can drive sustained traffic to your website in the long run. Here are some points to keep in mind: Keep your website user-friendly, focus more on UI and UX (User Interface and User Experience). Use blogs as a tool to answer people’s questions. Keep it flowing on a weekly basis with lots of updated and relevant information. It can also be related to a specific health day. Optimize the keywords relevant to your organization or business. Try to even focus on keywords with higher search volume and low competition. Most people only go for the important keywords like ‘best hospital’, ‘top surgeon near me’ etc. but there are many other keywords with equal search volume which you can consider. For eg: ‘the symptoms of asthma’ or ‘treatment for arthritis’ or even about a diagnostic test. Generalize the content so that people will come to you for information rather than for appointments. This can improve your traffic rate and thus ensuring Google that you’re a good and reliable provider in healthcare. Don’t forget to update the outdated content present on your site. Remove previously posted event news and also keep in mind to change the booking schedule according to the doctors’ availability. And lastly, keep a good number of interlinks inside. 3. Social Media ProfilesIt is very essential to maintain a good presence across all the online mediums. Besides the website, there are other channels for you to make your existence known. It is also necessary to keep your organization’s social profiles like FaceBook, Instagram, Twitter, Pinterest, LinkedIn etc active and updated. Keeping your profiles updated can aid you to gain the trust of your audience. These channels can also be used as a medium to share your knowledge which can prompt the viewers to consider you when a need arises because no one wants to be a patient every day but when they need medical assistance, it’s important to be seen. A share-worthy content can always deliver us the advantage of an online ‘word of mouth’. Also, these activities help your organization to become a brand that people recognize quickly. 4. Paid PromotionsUnlike other sectors, healthcare is more personal and needs highly personalized marketing. The targeted audience should be able to easily connect with the message that you convey. You must remember that the audience here can be general or those seeking specific information or can be someone looking for emergency service. So understanding your target audience is very crucial. There are many ways in which paid promotion can be done online and here are two out of the many that can be used in healthcare: 1. Google ADs Google is a platform where people come to seek answers to their problems. Targeting these people in search engines using the relevant keywords can bring in more patient conversions. 2. Social media campaigns If you’re planning to create general awareness about your brand or any particular treatment or a health camp, social media is the best platform that you can use. Social media platforms like Facebook, Twitter, LinkedIn, etc contain millions of users of which you can either target a specific audience for your ads or you can take advantage of the entire list. Either way, people will come to know about what you want them to know. 5. Video ContentVideo promotions is a trend that became so prominent in this decade. The influence of a video can outshine any other format. People find videos to be easily engaging and that’s why it is important in healthcare as well. Sharing the testimonial videos of your patients can lift the confidence of other potential patients to book their consultations with you. Also, valuable information shared via videos can pass on from one user to others through various digital platforms. You can even upload short videos where your doctors are speaking about a particular illness and ways to prevent it. It will benefit you for sure. Just like any other industry, healthcare has also evolved through Digital marketing. Always remember, everything that is said above is interdependent. If you are planning to start or are ready to change the way you are executing Digital marketing, you need to find the perfect marketing mix for your brand. If you have any questions on how to get the best out of your healthcare business through Digital marketing, you can connect with our experts. Website Designing Company : The internet has transformed the way people do business. The online marketplace has opened a portal of endless opportunities for business ventures. The face of any business is now its website. This makes having a well-functioning website essential for any business to thrive. Recruiting a Website Designing Company can not only get you more leads but also help convert them into sales. Online shopping is now popular due to the ease and comfort that it provides to users. To reap its benefit, you need to have a great website that can help you stay at the top of the game with its high-speed and unique design.
LookWeb design companies incorporate features like better colours, quicker load time, social media integration etc. which makes your business more appealing to the audience. They possess the required technical expertise and creative skills to come up with the best layout, design and structure for your website. FunctionalityIf the website isn’t user friendly, it won’t do well with the consumers. This is why your business needs the assistance of a website designing company, which can create an easy-to-navigate website, providing an enriched experience to the users. They can also add features like customer support, push notifications etc. to further increase the ROI of your website. A sleek and well-designed website is bound to be popular amongst your consumer base. Essential features of a web design agencyWhile there are several website design company functioning currently, your business deserves only the best in the industry such as Netleaf Software. Before hiring a website design company, you should review the following qualities:
1. Segment your email subscribersIf you want to know how to nurture leads with digital marketing successfully, start by segmenting your email subscribers. Email marketing is one of the best lead nurturing strategies you can use to nudge people towards conversion — if you do it right.
When someone subscribes to your email list, you know they already have an interest in your products or services. Now that you have their email, you want to send them relevant information that gets them to convert. At this point, many companies make the mistake of sending their subscribers every single email they create. You don’t want to make this mistake. If you send your subscribers every email you create, you’re going to have people hitting the unsubscribe button to avoid getting irrelevant emails. To prevent this from happening, be proactive, and segment your subscriber list. You can start by grouping your audience based on common characteristics. Look at attributes like:
2. Personalize your audience’s experienceWhen you develop your lead nurturing strategy, a critical component is personalization. Personalization involves delivering content tailored to your audience’s interest, so they engage with your brand. You can use personalization in other strategies like content marketing, but we’re going to focus on personalization for email marketing. So, once you have your segmented list of subscribers, you can create content tailored to each group’s interests. Dozens of businesses are fighting for your audience’s attention, so you must deliver information that’s relevant and timely for each group of subscribers. You can personalize your audience’s experience by:
3. Use remarketing adsNext on our list of lead nurturing best practices are remarketing ads. Remarketing ads are great for nurturing leads to convert by showing them ads for products or services they showed interest in by viewing previously. You can run numerous types of remarketing ads, including:
Once you implement the code on your site, you can track user browsing behavior and deliver an ad based on their browsing behavior. When users see the ad on another site or in their social media feed, it reminds them of your business and brand and encourages them to reconsider purchasing. Bonus tip: You can use remarketing for more than just ads! If you have email subscribers that didn’t finish filling out a form or people who left products in their online shopping cart, you can send remarketing emails to remind them of these actions and get them to convert. 4. Create a blogIf you want to know how to nurture leads with digital marketing, start by creating a blog. Blogging is one of the most effective ways to drive traffic to your site, but it’s also effective at keeping leads engaged with your brand. When you blog, you share valuable information with your audience that they want. You educate them while building trust and confidence in your business. To get started with blogging, you need to generate a list of topics. What type of information does your audience want to know about your industry or business? You can search for ideas around Google or use a tool like Google Trends to find viable content ideas. As you continue to blog, make sure you focus on topics your audience wants to read. You want to provide them with valuable information continually, so they’ll keep engaging with your brand, and you can nurture them towards conversion. 5. Run pay-per-click (PPC) adsAnother strategy on our list of lead nurturing best practices is pay-per-click (PPC) advertising. PPC ads appear at the top of the Google search results above the organic listings. PPC ads help you build brand familiarity with your audience. If they search for products or services related to your business and see your ad at the top, they’re going to think of your company and consider purchasing from you. To get started with PPC ads, you’ll want to conduct keyword research and find relevant terms to target in your ads. You can use a tool like KeywordsFX to find these terms. Once you have your terms, you’ll bid on them to get your ad’s placement. You’ll set your maximum bid, which is the most you’re willing to pay when someone clicks on your ad. Your maximum bid and quality score will determine your ad’s placement. Your quality score consists of factors like:
Once you have your quality score and maximum bid set, you’ll launch your ad campaign and start appearing in search results. 6. Use video marketing to inform your audienceIf you want to know how to nurture leads with digital marketing, start by implementing video marketing into your strategy. Video marketing is one of the most powerful tactics for engaging your audience. Here’s just a few statistics that show the power of video marketing:
You can create videos on numerous topics. The world of information technologies is changing rapidly. Every day we see new web development trends. They provide businesses with many opportunities to attract more visitors and overcome market rivals.
In this article, we want to share the top 6 web development trends of 2020. 1. Artificial Intelligence (AI) and BotsVirtual assistants and bots can perform various cognitive functions. These are learning, collecting data, or solving difficult issues. This year is noted for the growing demand for AI-enabled communication. You have definitely heard about Siri created by Apple or Cortana from Microsoft. Perhaps you even use them in your daily life. Such assistants help businesses engage with the customers and upgrade human interaction. According to the Statista report, the approximate number of people using AI assistants will be more than 1.8 bln users in 2021. 2. Single Page ApplicationsA single-page application (SPA) is a JavaScript-based web app. With the help of technology, users feel like they browse a single page for all their demands. The most famous examples of SPAs are Gmail, Google Drive, and Twitter. Let’s take a look at the key advantages of SPA:
3. Mobile-friendly websiteStatista states that the number of mobile users will be more than 3.8 billion in 2021. For this reason, the current web development trends for mobile-friendly websites also tend to grow. It enables entrepreneurs to engage the larger number of mobile users and grow their conversion rates. 4. Blockchain TechnologyIn common terms, Blockchain offers a two-sided transaction mechanism. It means that each operation is verified by a decentralized distributed network. It allows you to know what data is verified. Blockchain is one of the most fast-growing web development trends, and it provides the benefits:
The Business Insider predicts that world monthly mobile data traffic will grow by 700% in 2021. This indicates that people will begin using their mobile facilities more to meet their specific demands. So, here comes the Progressive Web App trend that offers an app-like experience solution that is simpler to install and launch. The clear benefits of implementing this technology for businesses are as follows:
6. Internet of Things (IoT)The Internet has a huge impact on our modern world and most spheres of life. Wikipedia states that more than 80 out of 100 people use the Internet every day. Considering the business aspect, most companies turned their operations into the digital world. All these factors build new web development trends and start an industry called the Internet of Things (IoT). What does it mean? Actually, it means taking all the things in the world and connecting them to the Internet. Why is it important? The matter is that IoT-connected devices create constant data transferring. It allows companies to offer their services and users to see them and engage as fast as possible. If you want to make sure that IoT is one of the most rapidly growing web development trends, take a look at the chart by Statista. It shows that IoT-connected devices will reach nearly 75 Billion by 2025. The key benefits of the Internet of Things are as follows:
In case you are looking for a custom Web development house to help you implement these trends, our team will be happy to bring it to reality. WordPress Development Services : If you own a business or anything that needs users to thrive and grow, then you would like to possess a digital platform. Without one, you can’t expect to satisfy your goals of reaching bent a maximum number of individuals. So, it’s essential to have an internet site and for that, you would like to settle on a platform through which you would like to style one. There are a plethora of choices when it involves web development frameworks and it’s difficult to settle on the perfect one for yourself. However, there are some that are trusted by developers also as users and WordPress Development Services is certainly one among them. We have worked on WordPress Development Services and a number of other platforms. We’ve gained in-depth information on these frameworks and have come to the conclusion that WordPress Development Services may be a great choice if you would like to create a strong, flexible, and high-performance website. To form it easy for you to settle on WordPress Development Services over others, we’ve listed six logical reasons why you ought to roll in the hay. Have a look: It’s Free and simply Customizable WordPress is an open-source content management system that’s liberal to use. You don’t need to pay even one penny to create an internet site using it. along side this, it comes with thousands of plugins and you’ll use them to customize your site within minutes. There are extensions with numerous features available on WordPress through which you’ll personalize your platform effortlessly. Ideal for all types of internet sites You don’t need to worry about whether WordPress Development Services is suitable for your requirements because it is. Using this CMS, We’ll handle all kinds of internet sites regardless of what your need is. We’ll design sites for social networking, eCommerce, blogging or anything . WordPress won’t disappoint you at any point because it is capable of fulfilling all of your demands when it involves web development. Extremely Easy to work When you consider building an internet site, the primary thing that involves your mind is coding and a number of other other complicated technicalities. However, with WordPress, you don’t need any of that. It is often employed by anyone who has basic computer skills. You’ll found out your own website in only a couple of minutes with none technical know-how. There are plenty of WordPress tutorials available on YouTube and you’ll easily get help from there if you would like it. Safe and Secure One of the main factors that you simply consider while choosing a framework for your website is its security. With WordPress, you don’t need to worry that . it’s one among the foremost secure platforms because it is usually updated. along side that, there are a plethora of plugins available which will assist you boost the safety of your platform. Ever-evolving Framework WordPress is supported by a lively community of developers that keeps on trying to find flaws and ways to enhance this incredibly popular platform. The brand behind WordPress also releases regular updates for the platform in order that it stays up so far . So, you don’t need to pay a developer or an internet design agency to upgrade your website as WordPress does it for you for free of charge. Tons of Features The main reason for the recognition of WordPress is that it offers numerous features at no cost. it’s SEO friendly, supports all mobile devices and even the CMS on WordPress is extremely easy. So, once you are building an internet site using WordPress, you’re saving tons of cash also as time. this is often because the main requirements of an internet site are fulfilled by this amazing platform without charging you even one penny. There are tons of other platforms for website building like Joomla, CakePHP, and Wix. However, the features that WordPress offers are second to none. It’s perfect even for somebody who isn’t technically sound. Even the businesses that provide web design and development services back WordPress to try to to the work for them. There are several reputed brands like Sony Music, Disney Company and BBC America run on WordPress. This shows the credibility that this platform enjoys across the world . you’ll even be a part of this ever-growing WordPress family. Just check in and begin building your own site. |
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October 2020
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