Covid 19 – As India grapples with a replacement way of life, it’s impossible to not see the impact on digital media consumption. Consumers have had to vary their lifestyles significantly as social distancing, performing from home, closed schools and canceled travel/events disrupt daily routines. As a part of Netleaf Software Digital ongoing investigation into the COVID 19 and its impact on the Media and Advertising industry round the world, we now spotlight trends in India. We study key areas of digital consumption that are the foremost impacted by this pandemic. News Consumption Compared with the week of Feb. 10-16, 2020 visits to websites and mobile apps within the “General News” category increased by 61% within the week of March 16-22, 2020. However, most of the rise occurred recently: compared with the week of March 9-15, 2020, visits went up by 50% during the week of March 16-22, 2020. Finance Markets Consumption As financial markets fluctuate with the spread of the pandemic, the reach of, and engagement with, digital content within the “Business News” category have surged. the amount of unique visitors increased by 22% between the weeks of March 9-15, 2020 and March 16-22, 2020, while the rise in total visits was 34%, and total minutes increased by 27% Healthcare As people sought information about this relatively novel illness, traffic to health-related websites increased. Between the weeks of Feb. 10-16 and Mar 16-22, 2020, visits to health information websites and mobile apps increased by 25%. Sports The disruption of sports events was reflected during a decline within the reach of, and engagement with, sports websites or mobile apps. The sharpest decline occurred during the March 16-22, 2020 week: compared with March 9-15, 2020, visits to websites and mobile apps during this category declined by 76%; total minutes spent on this category declined by 87%. Travel Be it hotels, flights, or ride-sharing, the pandemic forced people to abandon their travel plans and occupy home. As a result, compared with the week of Feb. 10-16, 2020, visits to online travel agents’ websites or apps declined by 55% during the week of March 16-22, 2020. Online Gaming Devoid of sports, travel, and any social activities, many have turned to online games. Between the weeks of Feb. 10-16, 2020, and March 16-22; 2020, visits to online gaming websites or apps increased by 24%. Engagement, as measured by time spent on gaming sites or apps, increased by 21% during an equivalent period of time COVID 19 – Get customized reports on your sector or to urge your online presence noticed write to us at [email protected] or call us at +91 9953786487
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Netleaf Software will launch RentPe that is going to make ordinary people’s life a little better.
RentPe is a unique platform where an individual can rent a room and put their place on rent. RentPe is the right place for you if you are looking for a room to rent. You can search millions of rooms for rent with the RentPe. You can rent rooms at affordable prices. People can browse rooms, check prices, and view property details. Find rooms according to your needs with the RentPe. Netleaf Software established in 2017 by highly qualified engineers, management professionals, and highly dedicated employees that focus on the goals and fulfilled every requirement by the clients. We are an emerging company and enthusiastic to serve our clients’ requirements professionally. We cater to every client’s need for business websites and digital marketing services to promote the business. We believe in providing high-quality services to the client and support them in their assigned goals. We will be happy to get associated with your esteemed organization wherein we will also get an opportunity to offer our best solutions and services to meet out all the requirements which fall under the ambit of our functioning. RentPe is a platform where you can find rooms according to your basic needs. People migrate from one place to another in search of jobs and with that, they need room to stay. RentPe is the right place for them to look and search for the room according to money and their basic needs. RentPe has every type of room for rent that is affordable to everyone. RentPe is also for those people who have a room that is spared and vacant. They can simply put those rooms on the RentPe. You can rent rooms at affordable prices. People can browse rooms, check prices, and view property details. RentPe helps ordinary people who need room and could not find because of the money problem. Netleaf Software, One of the Best Website Development and Designing Company In India. Netleaf specializes in developing websites, portals, intranets, e-commerce solutions, web/online applications, mobile app development, SEO, SMO and digital marketing. Everyone likes to mention how great Facebook Ads are. With its multi-billion user base, leading edge ad platform, detailed targeting options, and extensive list of case studies, Facebook often looks like the place to plug online. But amidst all of the glow, there’s a tough truth: many, if not most businesses, struggle to urge good results from Facebook Ads. That’s to not say that Facebook isn’t an honest place to advertise. You’ll get great results from Facebook Ads. the very fact of the matter, though, is that Facebook advertising isn’t as easy or straightforward as it’s cracked up to be. In their rush to urge in on the action, many businesses make key mistakes that doom their campaigns before they even launch. Lately, Facebook Ads is so competitive that it’s fairly unforgiving. If you don’t take the time to try to to things the proper way, you’ll spend plenty of cash and obtain little or no reciprocally. So, if you’re battling Facebook Ads, here are 5 common problems I frequently see which will set your campaigns up for failure. 1. Failing to check your campaignsLaunching a Facebook Ads campaign is straight forward. In fact, it’s very easy that you simply can start paying for ads almost without realizing it. Facebook makes the entire campaign creation process so simple and intuitive that it seems like “plug and play” advertising. You found out your account, start running ads and watch the leads and sales are available. Unfortunately, this whole process may be a bit deceiving. While it certainly is straightforward to line up a campaign, nailing down your strategy, messaging, and targeting can take tons of labor . If you think that you’ll get great results the primary time around, you’re getting to be disappointed. The only possible way to understand what works and what doesn’t is to check everything. It means more work, to make certain, but Facebook actually makes it fairly easy to separate test a spread of various aspects of your campaigns. Every a part of your campaigns – from creative to placements – has an impact on the profitability and sustainability of your campaigns. You’ll learn tons about your audience and what messaging they answer through creative testing, then use your optimized creative to refine your delivery, audiences and placement. But, you’ll only do all of that if you’re actively, regularly running split tests. Too often, advertisers present a campaign that’s little quite guesswork and assume that Facebook’s algorithms will get them the sales they have. Once they’re making money, they’ll use testing to optimize their campaigns in pursuit of even better results. Unfortunately, it rarely works out that way. Effective Facebook advertising is that the results of a calculated, deliberate testing strategy. If you aren’t testing your thanks to success from the start, you’ll never find out the way to make Facebook Ads work for your business. 2. Highlighting the incorrect valuesAs we just discussed, it are often hard to predict exactly what your audience will respond well to. For your ads to succeed, you would like to nail your messaging and ad design. Unfortunately, many businesses don’t really understand why their customers convert. They think they understand their value proposition, but they’re focused on what they value—not what their customers value. To make matters worse, even once you get your value proposition right, it are often hard to work out the way to communicate it effectively to your audience. For example, take a glance at the ad below: The ad copy is obvious and compelling, but it’s overshadowed by a really confusing image. While the image is gorgeous from a design standpoint, it doesn’t really tell us much about what the merchandise is or does. All we all know is that it’s something to try to with kitchenware. From the copy, we all know they’re selling reusable silicone bags, but it’s hard to inform what those bags are or what they’re used for within the picture. As a result, it’s hard to urge excited about clicking and converting on this ad. On the surface, this ad looks great. It’s professionally designed and has punchy ad copy. Most businesses would be proud to run a billboard like this. However, because the worth proposition is murky, this ad is perhaps confusing people rather than converting them. So, as you test your ad creative, confirm that you simply understand what your core value proposition really is. Then, whenever you create a billboard , take a step back and ask yourself, “Is my value proposition clear? What would someone who knows nothing about my business deduct from this ad?” If you’re not satisfied together with your answers, return to the drafting board. 3. Targeting small audiencesFacebook Ads provides a unprecedented level of targeting detail. Want to focus on bodybuilders who live on their one and can be celebrating their birthday soon? No problem. As a general rule, the more specific you’ll get together with your marketing, the simpler it’ll be. And, the more narrow your audience, the better it’s to urge specific together with your marketing. As a result, it looks like Facebook’s targeting options would make Facebook Ads the perfect marketing platform. With the power to urge this granular, how could your campaigns fail? However, there’s a drag with getting overly specific together with your targeting. Facebook Ads is primarily an awareness-generating platform. Not many of us mount Facebook in search of an area to eat, get their car repaired, or buy toilet tissue. What does that mean for your marketing? Well, regardless of how specific your targeting is, only a little percentage of your audience will answer your ads. When you’re handling upper funnel advertising, it’s all about the numbers, and when your audience is just too niche, the numbers aren’t on your side. This is very true when you’re first starting out on Facebook Ads. There are tons of unknowns and if you get overly specific together with your audience—especially while testing your messaging—you can sabotage your campaigns without aiming to . In my experience, audiences with but 1,000,000 members are just too small. An audience between 1-10 million can work well if your messaging is well-defined, but if you’re still trying to nail your creative, it’s best to focus on an audience of 5-10 million or more. 4. Focusing on short-term resultsFar too many advertisers think that Facebook Ads may be a direct-response marketing channel. People will see their ads, click and convert. While this could be the case surely businesses (especially ecommerce businesses selling impulse-buy products), for many companies, things are rarely that straightforward. As mentioned within the last section, Facebook may be a fairly low-intent marketing channel. People visit Facebook to socialize – to not buy things. So, when it involves your campaigns, you’ve got to assume that nearly nobody who sees a billboard from your business on Facebook goes to click and/or convert the primary time around. They’re discovering your business and what you’re offering, so it’s getting to take a while for them to warm up to the thought of converting. With that in mind, your ads got to meet your audience where they’re at. instead of pushing them hard to convert the primary time they notice your ad, you’ll want to make a spread of ads that build familiarity and nudge people through your funnel. Take this ad, for example: The ad above is extremely high-funnel. It introduces the corporate , gives a touch insight into what they’re selling and why, and encourages people to see out their site. it’d cause sales, but it’s more likely to pique people’s interest.
Now compare that ad with this one: Web Development Company in India: Modern websites are developed using a countless number of technologies. While you do not have to be a master in these technologies to run your website project correctly. But, familiarize yourself with technologies is a good idea and knowledge about their pros and cons to understand the impact on your website. There is no particular “appropriate technology” for developing websites. The web development company in India has a lot to deliver and studying every concept of the web would take some time. So, this blog tells you about the best technologies out there for any websites. So, choosing the best technologies for a website depends upon the various factors like your experience, your team, and development cost, etc. As a company boss, you should not force a particular technology on your web developer especially when your web developer is not an expert on that technology. That will cost you a significant amount of money because your web developer is not perfect on that technology. Choose the best development company in Gurgaon. Two factors that depend on choosing the right technologies:1) You fully understand the technology and you know about the long-term effects. 2) Your Web developer is an expert on the chosen technology for the project. The website is just like a cake that has many layers. So, before choosing the right technologies you should know about the layers. Each layer serves a certain technology. Each “technology layer” has a role and purpose.
There are five layers in the website:1) Client-side coding: HTML (Hypertext Markup Language), CSS (Cascading Style Sheets), and JavaScript are vital parts to your website. You can’t develop a modernized website without these elements, and your web developer needs to be a master in all three. What do they do for you? HTML is a language that presents up the content of your website and shows your browser (like Google Chrome) what to display on the website. CSS is a language used to express the presentation of your website, and it shows your browser what to display on your website. JavaScript is a programming language usually used to build interactive effects within web browsers. These are client-side technologies. Top web development companies in India uses these technologies. 2) Programming language: The left technology layers that build up your website are server-side, indicating that they continue and work on the server. To program business thought or custom functionality on your website, web developers use programming languages. There are several, but the most basic ones are the top four: PHP, ASP .NET, Java, and Ruby. You may also hear of the less well-known or more classical languages like Perl, ColdFusion, C/C++, or Python. Now, every website developed in the top four programming languages. For example, Facebook, Google, WordPress, Wikipedia developed on PHP, Live, bing, MSN.com developed on ASP.NET, YouTube, LinkedIn, and Amazon developed on Java, and Twitter developed on the ruby. As you can see, most popular websites are developed on these top four PHP, ASP.NET, Java, and Ruby. 3) Database A database server is the underlying part of your website where your entire website’s information is collected. This is where your website will save all the information such as orders, products, user records, transactions, etc. The decision of the database server mainly depends on other circumstances, such as the programming language/framework, web server, etc. The most popular databases for web developers are MySQL, Microsoft SQL Server, and Oracle. 4) Web server software The web server refers to the software and hardware that helps you to deliver your website to the end part. Two web servers that control the aspect of the Internet: Apache (Linux) and IIS (Microsoft). 5) Operating system The bottom tier of your website that eventually “makes everything work” is the Operating System operating on the physical server machine. For a huge majority of websites, there are two underlying operating systems: Linux and Microsoft Windows. The tips of choosing are that you should know about the latest technologies in front-end and back-end and choose which one is best according to your website. Selecting the proper frameworkWhen it involves selecting the proper framework, developers usually choose the one they need a previous experience with (if it had been an honest experience). But if you’re new front-end development, you would like to seem at the goals you found out for your website. the proper choice highly depends on the project you’re building. So let me summarize my expectations:
Breaking News: Google Ads to Require Identity Verification – Google announced that they’re going to begin requiring documentation of user identity and geographic location for advertisers.
The new policy is tied to their 2018 policy update requiring identification verification for political advertisements. Requirements for Advertisers The verification program will include:
Google noted they believe it’ll take a couple of years to finish verification for the whole ad ecosystem. Certain industries are going to be prioritized within the phased roll out, and can be notified accordingly. they’re going to have 30 days to submit the specified verification upon receiving notice it’s required. Once submitted, it takes about 3-5 for Google to verify. Failure to submit the knowledge within 30 days will end in ads being stopped. Disclosures will show the trademarked/legal name of the advertiser, and not the entity who is necessarily managing the ads. This means agencies who run ads on behalf of a client won’t be required to verify. However, a Google rep stated agencies and Google Partners are going to be ready to submit on behalf of their clients. What Changes for User Experience in Ads
In continuing strides towards ads transparency, Google is attempting to “provide greater transparency and equip users with more information about who is advertising to them,” consistent with the announcement from Jack Canfield, Director of Product Management, Ads Integrity. “This change will make it easier for people to know who the advertiser is behind the ads they see from Google and help them make more informed decisions when using our advertising controls. it’ll also help support the health of the digital advertising ecosystem by detecting bad actors and limiting their attempts to misrepresent themselves.” We are one of the most trusted brands when it comes to best PPC services in Delhi NCR. We don’t do any outsourcing of our PPC accounts. We have a highly qualified team of in house experts who have years of experience in running PPC campaign in every business domain. We will deliver you complete reports everything including customized report, showing all the statistics such as key metrics. We will also further ahead with required adjustments and recommendations for the time period in order to make sure that the campaign is progressing as per the objectives and will meet out the targets. Digital Marketing Company in Gurgaon: We all want and look for methods to rank our business or website visibility on Google. The digital marketing company has gotten the proven tactics to acquire the contest of ranking. However, the facts suggest that Digital marketing company in Gurgaon has SEO experts and SEO is a process. Thus, SEO is not an event so It takes time to rank on Google. This blog helps you to learn the number of ways you need to order to raise your website ranking. 1) Publish Only Relevant content:Content Marketing is the king. You need to publish quality content on your website. Quality content is the key to search engine ranking strategy. There is no tactic or magic way that can ultimately exchange great content. Quality content should have your targeted keywords to rank on Google. Follow the rule of using keywords but don’t overwrite keywords on your content. Write your content more relevant by using heading tags in the H1 tag, use bold and italics to heighten your main points. But don’t overdo it. Let your true work technique to be occupied by the audience. Hire the best digital marketing company in Gurgaon for Content marketing services. Keep on extemporizing your content because your content is always taken into the study by the search engine. So, keep on update your content daily to maintain consistency and relevancy. 2) Work on the linksExternal and Internal links make a huge impact on Google ranking. So, Digital marketing services in Gurgaon pay attention to every link on the website.
a) Never ignore your broken links. Fix your every broken link. Because that curbs the user experience. You can run your website on a broken link checker to know about any broken link like the 404 error page and fix them. b) The Google Alert can encourage you to bring the concentration of various and also, assist you to keep track of the label notices beyond the web. In the case of unlinked, you can always talk to the webmaster and ask them to connect the mention into a link. Google and Alexa have always recommended and appreciated genuine and quality content. An online marketing company in Gurgaon has the best content marketing strategy to provide you the quality content. 3) Keep working on metadataMetadata plays an important role in the Digital marketing world. Every webpage requires data on the content of the special page, in the form of metadata. a) Important metadata of a webpage is the title metadata. Title metadata points for the page titles to be presented at the head of a browser window and display as the heading on search engine results. b) Another metadata is the description metadata that describes the page. This metadata is in the text form description, which browser works in the page search return. This description of metadata content inspires the users to access the website and use it. c) After description metadata, then its keyword metadata. Keyword metadata is seldom used to analyze search engine rankings. 4) Videos have a great influenceQuality and great video grab or pay attention more than image or text. Make a video for your firm and share it on the internet for greater influence. 5) Optimize your websites for mobile phonesThere is no doubt that our future is on smart phones because people open most websites on their smart phones. So, a Digital marketing company in Gurgaon suggests optimizing websites for mobile phones. If you desire to stay ahead in the competition then you should optimize your website for smart phones as shortly as possible. Mobile phones give high convenience of your website to the users. 2020’s Top PHP Frameworks for Web Development : Modern websites are getting more complex and intriguing day by day! the great news is these websites offer more value and insight than ever. Now, if you’ve consulted a couple of reputed developers for discussing which framework is right for your web development project, most of them will find yourself citing PHP framework. Straightaway, you would possibly wonder what’s this framework and why does one got to invest during a PHP framework 2020? Well, here’s the answer! Popularly referred to as Hypertext Preprocessor, PHP may be a server-side open-source scripting language that’s wont to design web application. With the utilization of this framework, developers can simplify the complicated coding procedures and work to develop complex apps during a jiffy. This helps developers save time, money, resources and sanity. Apart from this using the simplest PHP framework has several noted perks! Check these out! Cross-Platform The best feature of PHP is that it are often fit and moulded across various platforms. The coding available can moreover, be utilized in mobile also as website development without making developers anxious about the OS utilized. Good Speed In the competitive realm of web and app development, nobody has time to lose. Thankfully PHP framework comes with a plethora of tools, code snippets and features, which makes sure web apps developed are fast. Stability and CMS Support PHP framework has been within the web development game for quite few years now. Hence, with time due to its vast community of developers a lot of bugs and shortcomings are fixed, thereby increasing the steadiness of Support. Further, PHP offers inherent support over CMS for offering a far better presentation of knowledge . For more detailed insight on PHP and why to use it, here’s a reference link dotcominfoway. Moving forward, now that the explanations behind using PHP are justified, it’s time to pick the simplest PHP model for your website! However, here’s the catch! With numerous frameworks available within the market the way to find one which will fit your need best? to know this you’ve got to settle on supported development time-frame, and knowledge of using similar frameworks. Nevertheless, to form things easier and fewer complex, this blog has listed the highest ranging PHP frameworks of 2020, which are tailor-made to fit your needs. Give a Read: Laravel One of the top-quality PHP framework 2020 to select for your web development project is Laravel! This was introduced back in 2011 and is loved by most developers due to it’s laid back functioning. It aids developers in creating strong web applications by simplifying complex coding procedures. Further, it reduces issues faced thanks to authentication, caching, routing and security. Why use Laravel?
Symfony If you’ve trying to find a PHP platform that features a ginormous community of developers then Symfony is that the best bet for you. Possessing a family of 300,000 developers, Symfony also supplies training courses in various languages analogy with updated blogs to stay the community of developers active. Aside from this, this platform is coveted by developers all around due to its easy-going environment and progressive features. (So, it’s not surprising that Symfony surpassed over 500 million downloads). Additionally, symphony utilizes PHP libraries to ease out development jobs like object conformation, creation of forms, templating and routing authentication. Other Reasons to use Symfony?
CodeIgniter is most fitted to the creation of energizing websites and it’s one among the simplest PHP framework due to its minute digital foot-printing. It comes with an assemblage of prebuilt modules that assist within the formation of strong reusable components. Why Trust CodeIgniter?
CakePHP Do you want to develop an internet site that’s aesthetically appealing and stylish , then think no more and invest with CakePHP! one among the only frameworks that started within the 2000s, it’s ideal for beginners. Cake PHP runs on the (create, read, update, and delete) CURD module, which allows it to develop easy-going and attractive web apps. Why CakePHP may be a Winner?
Yii2 may be a unique PHP framework that runs without the backbone of a corporation . Rather, it’s supported by a worldwide team of developers who work to help the online development requirements of companies . The primary reason to pick Yii2 is that it offers quick results! Its designs are compatible with AJAX and due to its potent catching support, Yii2 is extremely fashionable developers. Other Reasons to Use Yii2
Zend is usually an object specified framework. this suggests that it are often stretched to permit developers to input needful functions in their projects. It is mainly developed on an agile methodology that assists developers in delivering superior quality apps to people. The best part about Zend is that it are often personalized and used for project-specific needs. Reasons why Zend may be a Winner:
If speed is what you desire for your PHP framework then Phalcon is a perfect choice. This framework is made as a C-extension and is predicated on MVC that creates it superfast. Using remotely fewer resources, Phalcon is quick to process HTTP requests. It includes an ORM, auto-loading elements, MVC, caching options and lots of more. Other perks of Phalcon includes excellent data storage tools. It uses a singular SQL language like Object Document Mapping for MongoDB, PHQL etc. Apart from this Phalcon uses the simplicity of building applications due to global language support, form builders, template engines and more! On this note, Phalcon is right for building comprehensive web apps, REST APIs etc. to know more about Phalcon provides a read here – coderseye FuelPHP One of the newest PHP framework released in 2011 is FuelPHP. it’s bendable, full-stack and supports MVC design pattern! It also possesses it’s very own (HMVC) hierarchical model view controller to stop content duplication on various pages.
This prevents it from using excess memory while saving time! Why Consider FuelPHP?
Graphic designer in Gurgaon: No brand status can be built without the visual components surrounding it. From making the unique most important identity for the company to logos, various color layouts, and marketing collateral, a graphic designer in Gurgaon uses trendy graphic designs to create a unique identity. Years of practice and knowledge moving into designing visual design for a new brand has been taken care of in building this identity. Not only do perspectives of the design have to be completely different from every other brand out there, but it requires thorough knowledge of both local and international brands. Unless you are an expert in the field, it is highly recommended that you contact a professional graphic designing company in Gurgaon to build your identity. The visual design that is built is the focus requirement of corporate vision development. Involved in this category is not only the logo but even the color scheme that goes on guarantees such as letterheads and business cards. Typically acquired from the logo, once selected, this color scheme remains a consistent visual identity branded in the business’s public image. Designs reflected in this manner are not chosen at random. Each logo takes into account the personal philosophy of the brand it wants to represent. A construction company may see the use of building materials design in rustic elements or even their logo. Graphic Design and Identity development Graphic design is mainly used for creating marketing campaigns. But the main focus is here to create or develop a unique identification for a company and tells the people about your brand through the logo. Strong branding campaigns from large companies serve as existing testaments of that. The logo of big companies is easily identifying, for example, a logo of Twitter, Instagram, Pepsi, coco-cola, etc are immediately recognized even if you do not say the company name. Graphic designing services in Gurgaon and branding are fundamentally used in four parts outside of the logo. 1) Website: Any business needs a website. A website needs a graphic designer and a web designer to design the logo and layout of a website. An essential part of building an online appearance, the website needs to look great, involve customers and be responsive on various platforms. The design built must take into record not just the content, but the coding and programming requirements as well. 2) Digital Marketing: Digital marketing means promoting your services on social media platforms. For social sites, you need a graphic designer to make a unique post to share with their audience. What you essentially need is a logo and a banner, but continuous updates on critical current events can more benefit to get your brand noticed. 3) Brochures and pamphlets: A brochure is a kind of paper that holds information about a company. You need a brochure and a flyer for marketing purposes. So, designing a brochure and a flyer is a must.
4) Business Cards: Business card is a visiting card. Visiting cards are important for a company because if you meet a client outside the office and a client ask for a card to meet you in the office, and other contact information. In the end, Graphic designers and brands have a strong relationship that helps you to establish your company to recognizable. Hire a graphic designer in Gurgaon for your company for any services. |
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October 2020
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