Breaking News: Google Ads to Require Identity Verification – Google announced that they’re going to begin requiring documentation of user identity and geographic location for advertisers.
The new policy is tied to their 2018 policy update requiring identification verification for political advertisements. Requirements for Advertisers The verification program will include:
Google noted they believe it’ll take a couple of years to finish verification for the whole ad ecosystem. Certain industries are going to be prioritized within the phased roll out, and can be notified accordingly. they’re going to have 30 days to submit the specified verification upon receiving notice it’s required. Once submitted, it takes about 3-5 for Google to verify. Failure to submit the knowledge within 30 days will end in ads being stopped. Disclosures will show the trademarked/legal name of the advertiser, and not the entity who is necessarily managing the ads. This means agencies who run ads on behalf of a client won’t be required to verify. However, a Google rep stated agencies and Google Partners are going to be ready to submit on behalf of their clients. What Changes for User Experience in Ads
In continuing strides towards ads transparency, Google is attempting to “provide greater transparency and equip users with more information about who is advertising to them,” consistent with the announcement from Jack Canfield, Director of Product Management, Ads Integrity. “This change will make it easier for people to know who the advertiser is behind the ads they see from Google and help them make more informed decisions when using our advertising controls. it’ll also help support the health of the digital advertising ecosystem by detecting bad actors and limiting their attempts to misrepresent themselves.” We are one of the most trusted brands when it comes to best PPC services in Delhi NCR. We don’t do any outsourcing of our PPC accounts. We have a highly qualified team of in house experts who have years of experience in running PPC campaign in every business domain. We will deliver you complete reports everything including customized report, showing all the statistics such as key metrics. We will also further ahead with required adjustments and recommendations for the time period in order to make sure that the campaign is progressing as per the objectives and will meet out the targets.
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